Shimano

Solid choice

Shimano Dura-Ace, directional chain, I keep a spare used one taped to the seat rails, always put on a new one when changing waxed chains, no pushing pins out to change chains.

Wow, first time wearing shimano shoes and really impressed with the confort, quality and how i perform with them. You will feel the power benefit from the first minute. You won't go wrong with them.

Fair priced OEM replacements that were needed for my endurance bike. 100% confidence in BTD selling Shimano parts, not knockoffs. Night and day improvement in braking with the new pads.

I'm pretty handy with a wrench, but brake pad replacements are in reach of just about every bike owner. Pad replacement is doable without having to deal with bleeding kits etc. Just pus the calipers back in with a tire lever, put in the new pads, put the wheel back in. It fits. Note that you'll likely need to recenter the brake unit by loosing the mounting bolts, centering the calipers and then torquing to spec.